{"id":12587,"date":"2023-04-27T17:51:30","date_gmt":"2023-04-27T14:51:30","guid":{"rendered":"https:\/\/www.robomarkets.com\/blog\/?p=12587"},"modified":"2024-01-30T18:00:00","modified_gmt":"2024-01-30T15:00:00","slug":"ipo-of-hanryu-holdings-multi-media-platform-for-fans","status":"publish","type":"post","link":"https:\/\/www.robomarkets.com.cy\/blog\/stock-market\/ipo\/ipo-of-hanryu-holdings-multi-media-platform-for-fans\/","title":{"rendered":"IPO of Hanryu Holdings: Multi-media Platform for Fans"},"content":{"rendered":"\n

This article focuses on South-Korean technology company Hanryu Holdings Inc., which plans to go public and list on the NASDAQ exchange on 5 May. The company has developed FANTOO, a global media platform for subcultures and fans of various cultural phenomena and celebrities.<\/p>\n\n\n\n

Today we will talk about the issuer's business model, its financial situation, and the outlook for its addressable market. We will also list its strengths and weaknesses, name its main competitors, and look at the details of its IPO<\/a>.<\/p>\n\n\n\n

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<\/span><\/a>Hanryu Holdings in brief<\/span><\/h2>\n\n\n
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Hanryu Holdings Inc. was founded in 2018 with headquarters in Seoul, South Korea. From 2021, the CEO is Chang-Hyuk Kang, who previously held the position of auditor at Setopia Co., Ltd.<\/p>\n\n\n\n

\"The<\/a>
The corporate structure of Hanryu Holdings Inc.<\/em>*<\/figcaption><\/figure>\n\n\n\n

The company’s main product is the FANTOO media platform. Fans of celebrities unite into fan clubs on the platform, where they create and exchange themed content, monetise their creations, sell and buy merchandise from the fan shops, launch advertising campaigns, and communicate via messenger.<\/p>\n\n\n\n

\"Opportunities
Opportunities of the FANTOO social network<\/em>*<\/figcaption><\/figure>\n\n\n\n

The application has its own digital currency – FP. It is distributed to the participants depending on their activity. The FP can be seen as a local digital asset within the FANTOO infrastructure. <\/p>\n\n\n\n

The company earns revenue through selling ads, direct sales, and commissions from payments.<\/p>\n\n\n\n

\"The
The interface of the FANTOO mobile app<\/em>*<\/figcaption><\/figure>\n\n\n\n

The main audience of FANTOO currently is fans of different currents of the South-Korean culture (K-culture). This phenomenon is also known as the Korean wave. The company plans in the future to enter the markets of other Asian-Pacific countries first and thereafter gain popularity in other regions.<\/p>\n\n\n\n

As at 30 September 2022, Hanryu Holdings Inc. had raised investments amounting to 26.3 million USD. Its main investor is Paxnet Co., Ltd.<\/p>\n\n\n\n

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<\/span><\/a>Prospects for the addressable market for Hanryu Holdings Inc.<\/span><\/h2>\n\n\n\n

According to the Korean Institute, from 2015 through 2021 the number of K-culture fans increased from 35 million to 156.6 million. Research conducted by Financial Express shows that the global market of fan activities was estimated at 10 billion USD in 2021.<\/p>\n\n\n\n

Main competitors:<\/p>\n\n\n\n